For founders & operators building something serious

I build it.Brand it.Make it grow.

I work alongside you and your team, and hold the whole build to one standard: excellence.

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Brands, teams & founders I've worked with

ESPNOvertimePorscheExclusive YachtsNCAAWorld LacrosseFLIBSFCAACR TechnologiesBrandStarDiadem+ many more

Your brand here

Founder of Recoup, Mint Mods Media & MintBrander · millions of views driven · 12+ industries

One mind. Every lens.

Drag, swipe, or use the arrows to spin through

The Founder

I build your company, and the systems that run it.

From idea to running · Recoup, Mint Mods, MintBrander

The Creative

I make your brand impossible to ignore.

Viral, marketable, broadcast-grade content

The Operator

I make it run, and I make it scale.

AI tools · internal systems · fractional CMO

The Athlete

I bring an elite athlete's standard of excellence and intentionality to your project.

Top ten in the world · same grit, your build

See the work

The work

More than one lens.

Watch the reel

Athlete · Media director

Puerto Rico Lacrosse

I play for the Puerto Rico men's national team, top ten in the world, and I run the team's media from the ground around the world. The same game taught me how to lead and how to come back from anything.

Competing internationally for Puerto Rico, toward the World Championships and the Olympics. Nelson fought back from injury to the international stage, and now leads the media that tells the team's story. The athlete and the creative, in one person.

Top ten in the worldPlays for Puerto RicoPlayer and media director

Founder · Building now

Recoup

My company right now. I build the systems that find the money a home-service business is losing, recover it, and use what we learn to grow them.

My company right now. Years of research into home services, turned into systems that recover the revenue a business is losing and grow it.

Home servicesRevenue systemsFounder

Media leadership

Rollins College

Where I played college lacrosse, and where I rebuilt the media program for the athletic department. I used my place as an athlete to do more, and to keep adding value even after I got hurt.

Founder · Co-founder

Founded & co-founded

I have founded and co-founded several companies, and helped get others off the ground, across sport, media, and tech. I have been in the founder's seat more than once.

Operator · Brand

Fractional CMO

I have stepped in as the brand and growth lead for a few companies. I owned the strategy and ran the execution myself.

Content · Media

Sports & athletes

Content, media, and brand for athletes, teams, and leagues. The kind of storytelling that builds a real following.

Impact

Impact Projects

Impact-driven work with athletes, communities, and faith-based organizations.

Creative · Media

Churches

Creative, media, and brand work for churches and ministries. Held to the same standard as any commercial job.

Creative direction

MintBrander

Brand and creative direction built for businesses, from identity to full campaigns.

Production company

Mint Mods Media

My production company. For years I have shot and directed commercial and cinematic work for brands, athletes, and events.

Years of commercial production and content capture, from automotive to sports to events, built into a body of work that holds one standard. The Showcase Reel is a cut of it.

Commercial productionContent captureFounder

Growth · Content

Viral content & growth

Early on, I built brands by making content that spread. I know the algorithm, and the work has done millions of views.

Events

Events & activations

Planned and run events, and built the buzz around them, through media, promotions, and the right offer.

Builder · AI

AI systems & tools

I build AI products and internal tools that move a business faster than the people still doing the work by hand. When we work together, you get to use them.

The standard

Excellence in everything.
Unto God.

It's not about being better than anyone. It's the bar I hold on everything I build, because I do the work unto God, not just for the check.

How I help

The whole picture.
One standard.

You are building something serious, and every part of it has to be excellent and to fit together. I come in as the partner who sees all of it, works with you and your team, and holds it to one standard.

Revenue & growth systems. I build the systems that find the money a business is losing, recover it, and use what we learn to grow. This is Recoup, my company.
AI systems & automation. Custom agents, internal tools, and automation that let you run lean without a big team. I build the same tools I run my own companies on, like Scovo.
Content & production. Cinematic content and short-form, shot and directed. Years of it for ESPN, Overtime, and brands that had to look the part.
Brand & positioning. Positioning and identity that make it clear who you are and why you win. Foundation first, creative on top, never an afterthought.

Two ways to work, tap to open:

Build partnerA partner across the whole build

I work alongside you and your team across strategy, brand, product, and operations, bringing holistic direction and holding the standard. Not a vendor stuck in one lane, a partner who sees the whole picture.

Best when you are building or scaling and need all of it to be excellent and to fit together.

Project buildLead one thing, end to end

Bring me a specific thing, a brand, a launch, a product, a campaign, and I lead it with your team from idea to done, held to a standard that holds up.

Best when you know what you need and want it built right, fast.

Book a call

The next step

Let's build
yours.

Book a call. I learn what you are building, I tell you straight where I can move the needle, and we figure out if it is a fit.